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Meli searches for the best honey all over the world. To get the best taste and quality, we get it directly from the beekeeper.

Meli searches for the best honey all over the world. To get the best taste and quality, we get it directly from the beekeeper.

Meli looks for the best honey all over the world and gets it directly from the beekeeper, always considering flavour, quality and fair trade.

Meli’s fairtrade honey
Fair trade as the foundation

Meli’s fairtrade honey
Fair trade as the foundation

The fairtrade quality label was created with the motto trade not aid over half a century ago. With cooperation as the basic premise, instead of purely providing aid, trade contracts were entered into in many developing countries. From coffee to bananas and, of course, honey too. The developing countries became valuable partners to many companies and consumers. This was also the case for Meli, which started a collaboration with Cooperativa Norte Grande from Argentina.

The five pillars of Meli’s fairtrade honey

A meadow in the highlands of Tucumán, the birthplace of the Cooperativa Norte Grande..

The origin of the honey

Meli buys the fairtrade honey from the Cooperativa Norte Grande from the north of the Argentina in South America at a fair price. This cooperation started in 2002 and today it has nearly 150 members spread out over the provinces of Entre Rios, Tucumán and Santa Fé. Every year, all the members together harvest about 300,000 kg of honey.

The economic impact

Meli pays a fair, stable minimum price to the local beekeepers, so that they can invest in the future of their apiaries. This way, the local beekeepers can create a realistic plan for the future and be guaranteed a steady source of income. Thanks to the collaboration with Meli, the beekeepers and their families have more certainty for the future.

The minimum prices are checked by the NGO Fairtrade Labelling Organisations International (FLO) annually and adjusted where necessary. This organisation also monitors payments to the local beekeepers and the proper conduct in the trade.

Beehives under fruit trees
that are pollinated by bees.

A bee gets nectar from a passion flower;
a common flower in North Argentina.

Een bij haalt nectar op een passiebloem, een bloem die erg vaak voorkomt in Noord-Argentinië.

The ecological impact

The presence of the bees, and therefore also the beekeepers, greatly affects the local biodiversity. Bees are the main pollinator on Earth, including in the countries Meli gets its fairtrade honey from. Local fruit and vegetable growers therefore also benefit from the presence of apiaries. In addition, bees are responsible for a large portion of the reforestation of areas that have been logged, which ensures better air quality.

The social impact

At the beginning of this millennium, the population in the north of Argentina grew by about 20%. At the same time, machines were increasingly being used in agriculture and the import of food increased, which resulted in a lot of unemployment. In such situations, a craft like beekeeping is a very welcome source of income. It is a craft with a future, because beekeeping cannot really be automated.

For every kilo of honey that the cooperation sells, the traders are provided with a bonus. This allows them to make social investments, invest in training courses and enable the community to grow closer.

The beekeepers regularly meet to discuss
approach and quality.

De imkers komen regelmatig samen om de aanpak en kwaliteit te bespreken.

The impact on the knowledge of the local population

Through the cooperative associations, various training programs, seminars and educational projects are offered for responsible beekeeping (without medications), to achieve better quality and in this way also be able to boost the price.

The fairtrade honey is available in a convenient squeeze bottle or sturdy goblet (exclusively at Delhaize). Thanks to its multi-floral, mild flavour, this honey convinces every honey lover.